Will Ferrell Strips Down for Unconventional SKIMS Campaign Promoting New Netflix Comedy
LOS ANGELES, CA — In an unexpected fusion of high-fashion marketing and deadpan physical comedy, actor Will Ferrell has teamed up with Kim Kardashian’s multi-billion-dollar shapewear and apparel brand, SKIMS. The legendary comedian stripped down to his underwear for a viral new campaign that serves a dual purpose: showcasing the brand’s latest menswear offerings while plugging Ferrell’s upcoming Netflix comedy series.
Known for its sleek, highly aesthetic campaigns featuring elite athletes and supermodels, SKIMS took a decidedly humorous detour with its latest promotional push. The new campaign features the 57-year-old Anchorman star sporting various SKIMS essentials, proudly posing shirtless and pantsless in a series of comedic setups. The promotional pivot leverages Ferrell's signature brand of self-deprecating humor—a comedic device he has utilized throughout his career in blockbuster films like Old School and Talladega Nights.
A Strategic Promotional Crossover
The campaign is strategically timed to generate buzz for Ferrell’s upcoming Netflix series, Golf, a highly anticipated comedy in which he stars and co-created alongside Ramy Youssef and Josh Rabinowitz. By combining the massive digital reach of Kardashian’s brand with Ferrell’s universal comedic appeal, the partnership aims to capture a broader demographic.
Industry analysts view the collaboration as a brilliant marketing synergy. While SKIMS continues to aggressively expand its relatively new menswear division—which launched in late 2023 with partnerships featuring high-profile athletes like Neymar Jr. and Nick Bosa—utilizing a beloved comedic icon like Ferrell helps democratize the brand.
Expanding the SKIMS Empire
"SKIMS has always been about disrupting the traditional retail landscape," said marketing analyst Sarah Jenkins. "Bringing Will Ferrell into the fold breaks the monotony of typical underwear advertising. It is self-aware, highly shareable, and bridges the gap between high-fashion positioning and mainstream pop-culture humor."
Since its inception in 2019, SKIMS has grown from a disruptive shapewear startup into a global powerhouse valued at over $4 billion. By consistently securing culturally relevant figures for its campaigns, the brand has maintained a dominant presence in entertainment and fashion headlines. Ferrell's participation marks another successful entry in the brand's playbook of viral, headline-grabbing marketing strategies, ensuring that both his upcoming Netflix venture and Kardashian's apparel empire remain firmly at the center of public conversation.