Perdue Sues Competitor Soules Foods Over ‘6’7”’ Chicken Nugget Meme Packaging

WILMINGTON, Del. — A federal trademark dispute has boiled over in the supermarket freezer aisle, as poultry giant Perdue Farms has filed a lawsuit against competitor Soules Foods. The suit alleges trade dress infringement over a viral, youth-centric marketing concept. In the complaint filed in federal district court, Perdue claims that Soules Foods copied the distinct branding and packaging of its newly launched "6’7”" chicken nuggets—a product line specifically designed to capitalize on an internet meme highly popular among children and teenagers on platforms like TikTok and Roblox.

The dispute highlights a growing battlefield in the consumer packaged goods sector: the monetization of rapid-fire internet culture. Perdue recently introduced its oversized chicken nuggets, leveraging the "6’7”" meme—which humorously depicts cartoonish, towering figures or exaggeratedly large food items—to appeal to Gen Z and Generation Alpha shoppers. The packaging, characterized by its vibrant, neon-dominated color scheme, blocky digital fonts, and meme-referencing graphics, quickly became a viral hit. According to Perdue, this unique visual identity represents valuable proprietary intellectual property that the company spent significant resources developing to capture a younger demographic.

However, Perdue alleges that Soules Foods quickly pivoted to exploit this success by releasing its own version of "6’7”" themed nuggets with packaging that is nearly indistinguishable from Perdue’s original design. The lawsuit argues that Soules Foods’ packaging mimics the exact typography, color palette, and layout of Perdue’s product, creating a "likelihood of consumer confusion" at the retail level.

> "Our packaging was a unique, highly targeted creative endeavor designed to connect with a new generation of consumers," Perdue stated in its legal filing. "When competitors replicate that distinct look so closely, it misleads parents and children alike into believing they are purchasing a Perdue product, diluting our brand's market equity."

Industry analysts note that this litigation underscores how rapidly food manufacturers must now move to protect brand assets in an era of trend-driven retail. As companies increasingly rely on short-lived social media phenomena to drive product development, the legal boundaries of "meme-jacking" and trade dress protection are being pushed into uncharted territory. Soules Foods has not yet filed a formal response to the lawsuit, but the outcome of the case could set a crucial precedent for how close competitors can skate to viral marketing concepts pioneered by industry leaders.