BBC v ITV: who won the UK’s battle of the World Cup 2026 broadcasters?
Danny Murphy’s decision to start talking about his deceased cat will haunt the rest of his career while Christina Unkel’s referee analysis was no-nonsense and to the point
The final may be Argentina v Spain, but ardent media watchers in the UK know that in broadcasting terms, a World Cup is always a domestic battle between the BBC and ITV. So who won on these important criteria?
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